Monday, December 8, 2014
Polar Bear Plunge E-Commerce: Analytics Overview and Recommendations
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For this exercise I have taken an in-depth look at how Special Olympics New Jersey’s e-commerce sites for the Seaside Pola...
Monday, December 1, 2014
Google: What do they know about me?
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I started my research on this week’s topic by attempting to see just what it is Google really “knows” about me. Perso...
Monday, November 24, 2014
Google Analytics and ClickTale: A Marriage of Qualitative and Quantitative Data
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Setting the Bar: Google Analytics Google Analytics (GA) is arguably one of the best website analytics tools on the...
Monday, November 10, 2014
Social Media: One and Done or the More the Merrier?
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Too many eggs in one social media basket? Not a good thing! With so many social possibilities out there, and so many differen...
Monday, November 3, 2014
Conversion Rates
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Any company or organization with a product to sell, service to offer or event to grow knows that people can’t buy, re...
Referral Sites
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Consider the marketing process. A client approaches an ad agency to help them sell more products. The agency works for weeks coming...
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